Non-Profit, Brand Strategy & Communication
Women Leaders Forum of the Coachella Valley
Two Missions,
One Powerful Message
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Objective: Refresh website, social media, and organizational communications for a women leaders non-profit to align with it’s a dual mission - empowering community leaders and investing in the next generation.
Role: Partnered with executive board, outside web designers, volunteer team. Created social media brand guide, wrote targeted copy for website, newsletter, and community-impact advertorials.
Challenge: WLF website, communications, and social presence appeared dated, and reflected fractured communication cobbled together over the years by well-meaning volunteers.
5 Key Focus Areas for Communication
Organizational Messaging- establish cohesive communications standards across all channels for members, donors, and sponsors
Brand Messaging - create brand guidelines, refresh website and marketing materials
Member, Donor, Sponsor Communication - reinforce programming and community impact
Community Outreach - elevate event experiences
Fundraising - center organization’s purpose of awarding scholarships to the next generation of leaders
Results
Successfully elevated WLF's 25th anniversary season, increased membership by 12%
Integration of WLF and YWL messaging across organizational channels
Raised $124k in scholarship funds over two-year term
Delivered a cohesive storytelling experience across multiple communication channels and live events
Increased gala attendance by 25%.