The Write Words
Creative. Strategy. Branding.
Hi, I’m Eleanor M. Oliver. As an award-winning brand storyteller and creative strategist with over 20 years of extensive experience, I specialize in marketing, advertising, and consumer goods packaging.
From product name ideation, brand launches, product pitches and presentations, I deliver brand messaging that makes an impact.
Throughout my career, I’ve worked on a diverse range products, brands and services from fashion, entertainment, finance, and healthcare. My client list reflects leading Fortune 100 and 500 companies including: Mattel, Disney Consumer Products, Andrew-Jergens Corp., Ryan Partnership, Dial, Corp, Reebok, and The California Science Center.
What sets me apart? My experience helping steward the voice of the iconic Barbie brand instilled in me an unwavering commitment to creative excellence. I believe the most effective messaging does more than sell a product, it sparks conversation, inspires action, and creates lasting connections. Grounded in consumer insights, competitive analysis, and buyer psychology, I develop strategic messaging that resonates with audiences and delivers results.
If you're looking for a creative strategist who can bring clarity, insight, and compelling storytelling to your next initiative, let's start a conversation.
The Results
The Client: AthleisHer
The Ask:
Define the stylish, professional woman who effortlessly goes from pilates to a business brunch for project launch pitch deck.
Capture Essence and Tone of Brand:
Easy, Elevated, Elegant Lifestyle
She transcends being every woman. She is better defined by her confident attitude than her physical being or age. She is cultured and multi-cultural. She is a global citizen, equally at home trekking in south Patagonia or deftly navigating a metropolitan city via eBike. Her day may include gallery visits, a workout at the hottest boutique fitness class or dining at an up-and-coming farm-to-table restaurant, but as she traverses from one event to the next she is always impeccably attired.
She is a fashion influencer, as evidenced by her well-curated wardrobe. She is a master of transitional dressing and with her modern take on luxury, it’s hard to discern if she is wearing performance-wear or designer apparel. She is willing to invest in quality pieces, and appreciates premium, elevated basics that stylishly deliver throughout every stage of her day. Her look is as polished, fluid and beautiful; much like the pieces she has carefully chosen to express herself.
Editorial & Longform Content
Senior Level Executive Contributor for digital magazine, articles written focused on mindset, leadership, and personal development.
Landing Pages, Email, Newsletters & Social
In Their Words…
“After researching the target audience, her copy is written with realistic focus to address key marketing objectives and brand visions.”
-Joe Bahl, Art Director Disney Infant & Preschool
Eleanor has a real gift for distilling complex brand narratives into stories that feel both culturally relevant and commercially grounded. Her ability to think clearly about brand, story, product, and audience, continuously set her apart.”
- A. Cadena,
Founder &Oak Creative
“Eleanor, you’re a master class in flying with limited visibility, but somehow getting to the perfect destination, and in style! You remarkably picked up nuggets and collaborated to deliver sharp, witty personalized copy that was just SPOT ON!”
- C. Downs,
Chief Creative Officer, Mattel
“Eleanor is a superb writer and editor who is great at conducting the research necessary to get the job done, and knows how to write in the voice of the organization. Her finished projects were so well done and completely hit the mark each time.”
-S. Amegah,
VP Creative, Calif. Science Center