Projects & Pitches

Women Leaders Forum of the Coachella Valley

Two Missions, One Powerful Message

The Challenge: As Women Leaders Forum approached its 25th anniversary season, the organization had evolved from a women’s networking organization to a non-profit that awarded scholarships. Their website, communications, and social presence appeared dated, and reflected fractured messaging cobbled together by well-meaning volunteers.

The objective entailed more than a refresh of marketing materials; the organization lacked branding guidelines, cohesive communications standards and inconsistent messaging outlining the organization's purpose, programs, and community impact.

The Strategy: Align a 25-Year Legacy Non-Profit Organization Around a Unified Story

5 Key Areas of Strategic Focus

Key Areas of Strategic Focus to Align Dual Missions of Non-profit

  • Organizational Alignment - establish cohesive messaging across all channels

  • Brand Messaging - create brand style guide

  • Member Engagement - reinforce programming and community impact

  • Event Experience - elevate event experiences

  • Fundraising - center organization’s purpose of awarding scholarships to the next generation

Results

  • Successfully elevated WLF's 25th anniversary season, increased membership by 12%

  • Integration of WLF and YWL messaging across organizational channels

  • Raised $124k in scholarship funds over two-year term

  • Delivered a cohesive storytelling experience across multiple communication channels and live events

  • Increased gala attendance by 25%.

Pitch Deck: AthleisHer

Project Scope

Develop project B2B product pitch deck content for transitional athleisure-wear start-up company.

Capture Essence and Tone of Brand

Easy, Elevated, Elegant Lifestyle

The Results

She transcends being every woman.  She is better defined by her confident attitude than her physical being or age. She is cultured and multi-cultural.  She is a global citizen, equally at home trekking in south Patagonia or deftly navigating a metropolitan city via eBike. Her day may include gallery visits, a workout at the hottest boutique fitness class or dining at an up-and-coming farm-to-table restaurant, but as she traverses from one event to the next she is always impeccably attired.

She is a fashion influencer, as evidenced by her well-curated wardrobe. She is a master of transitional dressing and with her modern take on luxury, it’s hard to discern if she is wearing performance-wear or designer apparel.  She is willing to invest in quality pieces, and appreciates premium, elevated basics that stylishly deliver throughout every stage of her day.  Her look is as polished, fluid and beautiful; much like the pieces she has carefully chosen to express herself.

Editorial & Longform Content

Senior Level Executive Contributor for digital magazine, articles written focused on mindset, leadership, and personal development.

Website Content

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