Brand Voice. Brand Vision. Brand Strategy.
Copywriter, Creative Strategist, Consultant
Hi, I’m Eleanor.
I'm an award-winning copywriter, brand storyteller, and creative strategist with over 20 years of experience in marketing, advertising, and consumer goods packaging.
Throughout my career, I've led strategic creative initiatives and developed high-impact campaigns and content across entertainment, fashion, music, consumer products, and toys. My experience spans print and digital advertising, social media, television commercials, public service announcements, and branded content.
I've partnered with Fortune 100 and 500 companies, small businesses, entrepreneurs, and leading organizations, including Mattel, Disney Consumer Products, Andrew Jergens, Ryan Partnership, Dial Corporation, Reebok, and the California Science Center.
I bring big ideas, strategic vision, and a commitment to creative excellence to every project.
What sets me apart?
The Right Words.
I believe great creative is built on clear objectives, collaboration, and a commitment to exceptional work.
Grounded in consumer insights, competitive analysis, and buyer psychology, I combine strategic thinking with compelling storytelling to develop messaging that resonates, differentiates, and drives results.
Whether you're an established brand, a growing small business, or an entrepreneur bringing a new vision to life, I partner with you to define your brand voice, shape your strategic direction, and translate ideas into compelling messaging.
I spent a great deal of time creating in the Barbie Dreamhouse, and if there's one thing I learned, it's how to make a brand sparkle.
Words with Impact
Brand Voice
Brand Strategy & Communication
Campaign Copy
Explore More Projects
Three Ways to Work with Me
Wherever your brand is in its story, I partner with you to find the right words, shape the strategy behind them, and bring your ideas to life.
Copywriting & Brand Voice
For established brands that need the right words at scale.
I write and lead brand voice across campaigns, packaging, e-commerce, and content, and help copy teams sound like one brand.
Creative Strategy & Consulting
For brands taking on bigger creative projects.
I bring strategic vision to campaigns, launches, and rebrands, grounded in consumer insight and buyer psychology.
Entrepreneur Advisory
For founders bringing a new vision to life.
I help you find your voice, define your offer, and launch with a brand that feels like you.
“Eleanor, you’re a master class in flying with limited visibility, but somehow getting to the perfect destination, and in style! You remarkably picked up nuggets and collaborated to deliver sharp, witty personalized copy that was just SPOT ON!”
- C. Downs, Chief Creative Officer, Mattel