Brand Voice. Brand Vision. Brand Strategy.
Copywriter, Creative Strategist, Consultant
Hi, I’m Eleanor.
I'm an award-winning copywriter, brand storyteller, and creative strategist with more than 20 years of experiencein marketing, advertising, and consumer goods packaging.
I've partnered with iconic global brands, small businesses, and entrepreneurs across fashion, entertainment, nonprofit, wellness, and consumer goods industries. My client experience includes leading Fortune 100 and 500 companies and recognized organizations such as Mattel, Disney Consumer Products, Andrew Jergens, Ryan Partnership, Dial Corporation, Reebok, and the California Science Center.
What sets me apart?
The Right Words.
I believe great creative begins with a clear understanding of the business behind the brand.
Grounded in consumer insights, competitive analysis, and buyer psychology, I bring together strategic thinking and compelling storytelling to develop messaging that resonates, differentiates, and drives results.
Whether you're an established brand, a growing small business, or an entrepreneur bringing a new vision to life, I help you find the right words, clarify your direction, and turn ideas into meaningful action.
Three Ways to Work with Me
Whether you're building a brand, refining your message, or growing a business, I bring results-driven creative expertise and strategic insight to help you move forward with clarity and purpose.
Copywriting & Brand Voice
From developing a distinctive brand voice to crafting compelling content, I create messaging that connects with audiences, inspires action, and delivers results.
Creative Strategy & Consulting
I help businesses uncover opportunities, clarify their positioning, and develop creative strategies that connect their vision with the audiences they want to reach.
Entrepreneur Advisory
I work with entrepreneurs and small business owners to turn ideas into actionable plans, navigate challenges, and build businesses aligned with their vision and goals.
Words with Impact
Brand Voice
Brand Strategy & Communication
Campaign Copy
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“Eleanor, you’re a master class in flying with limited visibility, but somehow getting to the perfect destination, and in style! You remarkably picked up nuggets and collaborated to deliver sharp, witty personalized copy that was just SPOT ON!”
- C. Downs, Chief Creative Officer, Mattel