Brand Voice. Brand Vision. Brand Strategy.

Copywriter, Creative Strategist, Consultant

Hi, I’m Eleanor.

I’m an award-winning copywriter, brand storyteller, and creative strategist with over 20 years of extensive experience in marketing, advertising, and consumer goods packaging.

I’ve worked with legacy global brands, small businesses, and entrepreneurs services from fashion, entertainment, non-profit, and wellness. My client list reflects leading Fortune 100 and 500 companies including: Mattel, Disney Consumer Products, Andrew-Jergens Corp., Ryan Partnership, Dial, Corp, Reebok, and The California Science Center.

What sets me apart?

The Right Words.

I believe the most effective messaging does more than sell a product, it sparks conversation, inspires action, and creates a lasting impression. Grounded in consumer insights, competitive analysis, and buyer psychology, I develop strategic messaging that resonates with audiences and delivers results.

If you're looking for a creative strategist who can bring clarity, insight, and compelling storytelling to your next initiative, let's start a conversation.

My experience helping steward the voice of the iconic Barbie brand instilled in me an unwavering commitment to creative excellence.

Three Ways to Work with Me

Whether you're building a brand, refining your message, or growing a business, I bring results-driven creative expertise and strategic insight to help you move forward with clarity and purpose.

Copywriting & Brand Voice

From developing a distinctive brand voice to crafting compelling content, I create messaging that connects with audiences, inspires action, and delivers results.

Areas of expertise

  • Brand voice & verbal identity

  • Brand messaging & storytelling

  • Advertising & campaign copywriting

  • Packaging & product storytelling

  • Website, digital & e-commerce copy

  • Editorial, email & CRM communications

Creative Strategy & Consulting

I help businesses uncover opportunities, clarify their positioning, and develop creative strategies that connect their vision with the audiences they want to reach.

Areas of expertise

  • Brand positioning & differentiation

  • Brand audits & competitive analysis

  • Creative direction & campaign concepts

  • Messaging architecture & content strategy

  • Brand launches & refreshes

  • Fractional creative strategy & consulting

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Entrepreneur Advisory

I work with entrepreneurs and small business owners to turn ideas into actionable plans, navigate challenges, and build businesses aligned with their vision and goals.

Areas of expertise

  • Business vision & strategic clarity

  • Entrepreneurial mindset & leadership

  • Business planning & prioritization

  • Growth opportunities & decision-making

  • Accountability & implementation

  • SHIFT™ framework & entrepreneurial development

“Eleanor, you’re a master class in flying with limited visibility, but somehow getting to the perfect destination, and in style! You remarkably picked up nuggets and collaborated to deliver sharp, witty personalized copy that was just SPOT ON!”

- C. Downs, Chief Creative Officer, Mattel