Product Launch Pitch Deck
The Client: AthleisHer
The Ask: Define the stylish, professional woman who effortlessly goes from pilates to a business brunch for project launch pitch deck.
The Strategy: Deliver the essence of the brand and the elevated lifestyle consumer experience.
The Results:
She transcends being every woman. She is better defined by her confident attitude than her physical being or age. She is cultured and multi-cultural. She is a global citizen, equally at home trekking in south Patagonia or deftly navigating a metropolitan city via eBike. Her day may include gallery visits, a workout at the hottest boutique fitness class or dining at an up-and-coming farm-to-table restaurant, but as she traverses from one event to the next she is always impeccably attired.
She is a fashion influencer, as evidenced by her well-curated wardrobe. She is a master of transitional dressing and with her modern take on luxury, it’s hard to discern if she is wearing performance-wear or designer apparel. She is willing to invest in quality pieces, and appreciates premium, elevated basics that stylishly deliver throughout every stage of her day. Her look is as polished, fluid and beautiful; much like the pieces she has carefully chosen to express herself.
Editorial & Longform Content
Senior Level Executive Contributor for digital magazine, articles written focused on mindset, leadership, and personal development.

